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The Birchmoor delivers firm comfort with its design and construction consisting of a VertiCoil™ innerspring coil system along with advanced Serta comfort foams and fibers.\u003c\/p\u003e\n\u003cp\u003eSerta has been a trailblazer in the bedding industry for over 87 years. What began as an original mattress startup has grown into a worldwide leader in comfort innovation. This longstanding commitment to comfort, quality, and durability has helped earn Serta the distinction as America’s #1 mattress brand.\u003c\/p\u003e\n\u003cp\u003eAll Serta are designed and assembled from the ground up at one of Serta’s state-of-the-art facilities in the US.\u003c\/p\u003e\n\u003cp\u003eSerta mattress support systems have been proven in millions of homes across the country. 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